The power of the visual message
Recent developments in the psychology of perception demonstrate why advertisers must be careful which images are associated with their products
Graham Burdick
The essence of marketing is communication, and when Marshall McLuhan proclaimed that the medium was the message he made a very valid point. However, I believe that for far too long advertisers have been concentrating on the wrong medium. We have become preoccupied with the string when what we really should be looking at are the cocoa tins. The true medium of communication is not the wires, the waves or the paper...