CountryofOrigin Evaluations: Hong Kong Consumers' Perception of Foreign Products After the Chinese Takeover of 1997
Erdener Kaynak Pennsylvania State University at HarrisburgOrsay Kucukemiroglu Commonwealth College, Pennsylvania State University
INTRODUCTION
Hong Kong, being one of the 'Four Dragons in Asia', is very well known for its spectacular trade performance. In 1998, total merchandise exports amounted to nearly US$173 billion. Of this, nearly 18% is domestic export and the remaining is reexport. During the past decade there was a switch from domestic exports to reexports, as many companies shifted their manufacturing facilities from Hong Kong into Southern China (Guandong...