New Approaches to Communicating

Introduction to a four-article feature about some of the new means of communication resulting from new technology: WAP mobile phones, DVD (Digital Versatile Disc), videoconferencing and broadband telecoms.

New Approaches to Communicating

[Introduction to Feature Articles]

No, this is not the solution to our industrys creative problems pleasing though it would be to have identified a range of new, better ways to communicate. This feature concerns the infrastructure that enables communication, and technology that is already beginning to change the ways marketers can behave.

Prophecy is always risky and, as in most forwardlooking pieces that appear in the media, most of what is foreseen in the following pages will probably turn out differently. Nonetheless, all these articles represent new possibilities, and more or less new answers to...

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