Air France/Little Plane

Air France has decided to announce its new ambitions, positioning itself as 'a company in perpetual movement' whose efforts and efficiency are entirely focused on the client.
  

Air France/ 'Little Plane'

Agency: Euro RSCG Babinet Erra Tong Cuong

MARKETING SITUATION

Air France has decided to announce its new ambitions positioning it as 'a company in perpetual movement' whose efforts and efficiency are entirely focused on the client. A company that wishes to procure its passengers a moment of pleasure, of openness and closeness during their travels.

ADVERTISING OBJECTIVES

Announce the change and the companys newly defined positioning. Create Brand preference by incarnating the pleasure of travel. Create sales by giving proof for the ambition. The campaign was to embrace the brands core values of 'customer...

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