Let's talk about bottoms' - How overcoming the natural British reserve helped develop exceptional advertising for Andrex Moist Toilet Tissue

This paper discussed the challenge facing the Scott/JWT team developing launch advertising for Andrex Moist Toilet Tissue.
Agency: J Walter ThompsonAuthor: Adrian Zambardino

'Let's talk about bottoms'

How overcoming the natural British reserve helped develop exceptional advertising for Andrex Moist Toilet Tissue

Using moist toilet tissue is all about wanting a cleaner bottom. You use it after normal dry paper for extra cleanness and freshness. But how do you talk about being cleaner without getting into the murky depths of implied personal problems and uncomfortable questions about how you successfully came through potty training? This was the challenge facing the Scott/JWT team developing launch advertising for Andrex Moist Toilet Tissue. It was the application...

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