Its All in the Brief Start as You Mean to Continue
Andrew Pyke Scottish CourageDEFINING THE TASK; GIVING ATTENTION TO BRIEF
The focus of this paper is the written outset of any research project i.e. the brief from the client to the agency. More specifically, it looks at the context section of the client brief and suggests that this should be the hub of any project. In so doing, the paper intends to look at what agencies should expect from clients. In the course of the paper, the intention is to address three key issues for...