Heinz: The united nation of Dollopers, Squirters, Savers, Splashers and Suckers

The Heinz brand pitch was one of the most newsworthy of 1994. The challenging brief was to create a single campaign to support the entire Heinz brand across its wide range of products.
Agency: Bates DorlandAuthor: Andy Bryant

Heinz: The united nation of Dollopers, Squirters, Savers, Splashers and Suckers

 

The Heinz brand pitch was one of the most newsworthy of 1994. The challenging brief was to create a single campaign to support the entire Heinz brand across its wide range of products. Bates Dorland won the pitch thanks to a creative planning process that liberated a team with years of Heinz experience from predictable thinking. The secret of 'Heinzness' was unlocked with an adcept bearing colourful descriptions of Heinz eating rituals like 'dolloping', 'squirting' and 'sucking'. This adcept inspired...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands