Agency: Saatchi & Saatchi | Author: Alexandra McKie |
NSPCC - A cry for children
The role of planning in:
- establishing the need to communicate the new NSPCC strategy and defining the role for advertising
- challenging perceptions of the NSPCC - prevention as well as protection
- challenging the definitions of abuse - 'my behaviour'
- changing the language - the abuse of abuse
- changing the viewpoint - everyone has been a child
- challenging the creatives - Who's Looking...