Agency: Bartle Bogle Hegarty | Author: Karen Hand |
Live for the moment, not in the past: Polaroid Europe
BACKGROUND
How could a unique product possibly be stagnating?
When Polaroid Europe appointed BBH in December 1994, the company was looking for international advertising that would galvanise its business. Overall, sales for Europe looked good; however, this was primarily due to extraordinary growth in both camera and film sales in Russia over the previous couple of years, triggered by the newness for Russia of instant photography technology and the appeal of photographs you could have for...