Money and the Third Age

Maeve Geraghty

Investigates the facts and figures behind the financial well-being of `Third Agers'. Retired people are not a monolithic segment; there are considerable disparities of income and resources.

Money and the Third Age

Maeve Geraghty of The Henley Centre investigates the facts and figures behind the financial well-being of 'Third Agers'

Maeve Geraghty

The size of the over-55 market, its potential value and its irrefutable future growth simply demand the attention of marketers. Understanding this market place in income and asset terms identifies two very distinct nations of retired consumers: a younger and better off 'Third Age' elite, with income, time and above all attitude; and a more conventional older nation of pensioners who may have designed and built post-war Britain but for whom there are few financial...

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