Agency: J Walter Thompson | Authors: Bridget Angear and Nick Johnson |
Kraft Philadelphia - the Philadelphia story
A WORD FROM OUR CLIENT
Over the last decade, the Philly girls have become one of the great advertising properties in the UK food business. They have created a strong bond with the British public while proving a flexible communication vehicle for developing and growing the Philadelphia brand.
The campaign effect has built the brand consistently year in, year out. The brand...