Agency: Bartle Bogle Hegarty | Author: Christopher Zelley-Beattie |
BBC Education: Ignore it. It'll go away
BACKGROUND
The Scale of the Problem
In 1994, the Basic Skills Agency (BSA), whose mandate is to help increase overall levels of literacy in the British population, estimated that one in seven of the adult population of Britain, six million people, had difficulties with literacy skills, such as:
- being able to read an address in Yellow Pages;
- understanding a classified recruitment advertisement;
- reading First Aid instructions.
Moreover, research in 1993 (Bynner & BSA), demonstrated that there was...