Accountability - the flaming sword
Simon Broadbent's Eden. If we returned to an accountable existence, finance and creative people could work profitably together
Simon Broadbent
He drove out the man; and He
placed at the east of the garden cherubims, and a flaming sword
which turned every way.
In Claude Hopkins days in Eden (the 1920s), there was no doubt about the purpose of advertising: its principles are the principles of salesmanship. Nor about its evaluation: through keyed advertising, by coupons ... where direct returns are impossible we compare one town with another. Nor about the confidence placed in it:...