Hysteria about television costs: a cyclical ailment
Harry Henry offers some help towards understanding more and complaining less
Harry Henry
At approximately ten-year intervals voices are heard deploring the shortage of advertising time on television and the iniquitous way in which television rates have risen (these are usually complained about as separate phenomena, caused by separate malfeasances, whereas they are simply reflections one of the other, but let that pass).
In 1976 the hunt was led chiefly by the media directors of advertising agencies; in 1988, jointly by spokesmen of Unilever and Procter & Gamble (at an ISBA conference); and...