Hysteria about television costs: a cyclical ailment

Discusses the trend since 1982 in press display and television advertising expenditures and costs-per-thousand.

Hysteria about television costs: a cyclical ailment

Harry Henry offers some help towards understanding more and complaining less

Harry Henry

At approximately ten-year intervals voices are heard deploring the shortage of advertising time on television and the iniquitous way in which television rates have risen (these are usually complained about as separate phenomena, caused by separate malfeasances, whereas they are simply reflections one of the other, but let that pass).

In 1976 the hunt was led chiefly by the media directors of advertising agencies; in 1988, jointly by spokesmen of Unilever and Procter & Gamble (at an ISBA conference); and...

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