Onwards and upwards
The market research industry has seemed almost recession-proof over the last few years and current prospects are promising. Derek Martin discusses recent research trends across Europe
Derek Martin
In this article, I look at how the industry is growing in the UK and in other major countries, examine the robustness of that growth, review the perceived threats to it, and look at how the industry can cope with these issues.
A GROWING WORLDWIDE MARKET
Growth in market research over the last 15 years is very considerable. In the UK between 1982 and 1995 research expenditure tripled in...