Advertising evolution

Gary Duckworth

The convenor of judges for the 1996 IPA Awards competition reviews some of the winning campaigns, and examines how the roles of advertising are changing in the 1990s compared to when the Awards were instituted.

Advertising evolution

The prize-winning papers from the UK's Advertising Effectiveness Awards have now been published. Gary Duckworth, convenor of judges for the competition, reviews some of the winning campaigns and examines how the roles of advertising are changing in the 1990s

Gary Duckworth

The Institute of Practitioners in Advertising’s Advertising Effectiveness Awards have been running since 1980. If a week is a long time in politics, then 16 years is certainly a long time in the advertising business. The 1996 awards offer insights into how the business is dealing with a changed marketing world, and how new issues continue to...

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