Brands versus own label - what next?

Sandra Ridley

The author, from IRI Infoscan, discusses the own label problem and its impact on brands. The threat from own label depends on a number of factors, and varies according to market.

Brands versus own label - what next?

Sandra Ridley of IRI InfoScan discusses the future of brands. In light of the increase in own label fmcg products, are there any products left in the 'brands only' domain?

Sandra Ridley
MUCH HAS been written on the continued development of own label and the issues facing brands. The current situation is that there is little 'soft' growth to be had in the grocery trade, where the key accounts have about 80 per cent of the market, with the small operators squeezed almost to the point of extinction. The potential imminent price war...

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