Own label: taking stock in 1997
In view of the increasing dominance of own label, what steps can manufacturers take to stem the tide?
Justin Sargent
IN THE three month run-up to Christmas last year over 90 per cent of the population bought an own-label product. In fact 64 per cent of the population spent more on own-label grocery products than they did on brands. And in a recent ACNielsen survey of 10,000 homes only 18 per cent disagreed with the statement 'My main store's own brands are of the same quality as the well-known brands'.
These facts confirm...