Radio Research: What now for Rajar?

Denise Gardiner

RAJAR, the industry audience research survey for radio, has been hurt by GWR's court threat and the stick-in diaries fiasco.

Radio Research: What now for Rajar?

Rajar is struggling to regain the credibility it lost from GWR's court threat and the stick-in diaries fiasco. Denise Gardiner, Zenith Media, outlines some of the problems facing Rajar and asks how its future can best be safeguarded.

Denise Gardiner
'It's got to be perfect.' These words sum up many people's expectations of research. From the user's perspective this view is of course quite understandable. However, the starting point for any article on research really should be just the opposite: that no research is perfect and we should not expect it to perform miracles....

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