National newspapers in 2006

Discusses recent trends in national newspapers, and predicts what will happen in the next ten years. Matters covered include: diversification by media owners, circulation decline, trends in types and volumes of advertising, the growth of the `electronic newspaper', and changes in the composition of the readership.

National newspapers in 2006

Patrick Crawford, the Telegraph Group, discusses recent trends in the national newspaper market and examines some of the challenges of the next decade

Patrick Crawford

EVER SINCE wireless and television became the primary source of news, there has been talk of the death of newspapers. Newspapers have survived this threat. Today they face new competition from developments in electronic media, the Internet and the changing nature of the society we live in.

This overview looks at how national newspapers will be affected by industry and market changes over the next ten years. By examining...

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