Consumer magazines: a ten-year perspective

Reviews the trends likely to shape the consumer magazine market during the next ten years. These include 1) economic and competitive pressures: the market's growth, advertising trends, and circulation and distribution trends; 2) the attitudes of consumers, who are becoming less naturally loyal, and fashion trends; 3) the impact of technological change on how magazines will develop (including digitisation, CD-Roms, the Internet etc.); 4) legal issues; 5) TV sponsorship and cross-media ownership.

Consumer magazines: a ten-year perspective

Luci Rathan, IPC Magazines, overviews the factors that will shape the consumer magazine market over the next decade

Luci Rathan
IT IS NOT EASY to predict how the magazine medium will develop over the next ten years: that is a long time and a lot can change. But if nothing else, the magazine is an enduring medium. For instance, the Field is 142 years old; Country Life is celebrating its centenary next year; the Economist is 153 years old; Horse & Hound 112 years; Good...

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