What do we know about... Data fusion

Ken Baker

An explanation of how data fusion works, by matching data sets on common variables: the main problems faced when fusing two data sets (e.g.

What do we know about...Data fusion

Ken Baker explains how data fusion works and why in our fragmenting media world it might provide a valid alternative to single source

Ken Baker

Data fusion involves the merging of two (or more) surveys or databases. Let us take the simple example of a two-survey merge, where survey A has collected information on a series of variables denoted as X, and survey B has collected information on a series of variables denoted as Y.

The purpose of the fusion is to analyse the relationship between X and Y. If the fusion is...

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