Agency: Saatchi & Saatchi | Authors: Fiona MacGill and Kara Gnoddle |
BA: 10 Years of the World's Favourite Advertising, but how much did it have to do with the world's most profitable airline?
The problem for BA is that it only makes a profit if we sell seats at the highest possible price. It's very easy to fill the plane and lose money.
John Watson, British Airways' Director of Regions and Sales, Financial Times January 1991
We will demonstrate that BA have indeed been able to sell more than enough seats at the...