Radio Rentals and White Goods - A Marriage Made in Heaven

Mark Thompson

Decline in core market for rented TV and VCRs suggested that adding a renting facility for white goods would help stem the decline.
Agency: WCRSAuthor: Mark Thompson

Radio Rentals and white goods – a marriage made in Heaven

SUMMARY

Radio Rentals is the largest player in the UK rental market. Yet, despite this stature, it became clear in the late 1980s that there was little room for significant growth in its core sector of televisions and video cassette recorders – a fall in real prices, vastly improved reliability and the non-existence of any major new technology meant that the motives for renting a TV or VCR were gradually being eroded. Introducing the facility to rent white goods (washing machines, washer...

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