Lyons Maid Fab: The Rave from the Grave

Bridget Angear

Relaunch of Lyons Maid Fab brand in 1993. The brand's distribution was in 'almost terminal decline'; the product lacked a clear, appealing image and faced delisting by the trade.
Agency: J Walter ThompsonAuthor: Bridget Angear

Lyons Maid Fab: The Rave from the Grave

SUMMARY

Each summer in Britain key questions emerge. In which direction from the elusive (or illusory?) ideal will the weather diverge? Will it be a 'greenhouse' summer, so frequent during the Thatcherite era, or the wetness and depression that has dogged her successor? The latter for the summer of 1993, the year in question.

How disappointing will be the England cricket team? An outstanding summer in this respect with Shane and Merv leading a rout only alleviated by a victory at the...

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