Tizer: The Advertizer

Ged Parton and Belinda Phillips

Describes how Tizer, after steady sales decline over the ten years up to 1992, was rejuvenated by an advertising campaign.
Agency: BDH AdvertisingAuthors: Ged Parton and Belinda Phillips

Tizer: The Advertizer

SUMMARY

The case of Tizer is a classic example of how advertising can change the fortunes of a brand. Brave, aggressive marketing and creative advertising does work and successfully:

  • Reversed Tizer's long term decline, generating increased volumes and delivering a higher profit through incremental can sales.
  • Protected Tizer from a trade delist and almost certain death.
  • Established a new brand personality, which can, given time, make Tizer a major force once again.

From a strong base throughout most of the...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands