Agency: D'Arcy Macmanus Benton & Bowles | Author: Sally Ford-Hutchinson |
Child Road Safety
For the Sake of the Children
SUMMARY
This case history demonstrates how advertising can be used to effect a very positive behavioural change. DMB&B developed for the Department of Transport and the Central Office of Information an advertising campaign to help reduce road accidents injuring child pedestrians. This campaign worked alongside another DMB&B campaign on child road safety sponsored by Texaco.
Changing attitudes towards driving and road safety issues usually takes a long time. The main ambition with this advertising was to encourage drivers to slow...