Franks a Million - The Privatisation Advertising Campaign for the Twelve Regional Electricity Companies of England and Wales

Paul Mayes

Electricity privatisation campaign, 1991. Campaign rationale and strategy discussed.
Agency: WCRSAuthor: Paul Mayes

Franks a Million:

The Privatisation Campaign for the Twelve Regional Electricity Companies of England and Wales

INTRODUCTION

Privatisation has become well established as a familiar feature of the British economic landscape, following a string of successful flotations (the only notable exception being BP, which had the misfortune of straddling the 1987 stock market crash).

By the time the first stage of the electricity industry's flotation was reached, confidence was greatly restored (as demonstrated by the perceived success of the water industry). So the time seemed to be right to address the largest, most...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands