London Transport Fare Evasion Campaign 1982-90

Ken Kemp and Frank Harris

Long-term (1982-90) campaign by London Transport to change attitudes to fare evasion, by convincing people that it is a serious offence and that, if caught, one is always prosecuted and treated as a criminal (and one should expect to be caught).
Agency: Harris Kemp AdvertisingAuthors: Ken Kemp and Frank Harris

London Transport Fare Evasion Campaign 1982-90

INTRODUCTION

Public transport authorities spend much time and money making revenue collection secure. It is easy to build in security with new transport systems like Paris or Moscow have, but extremely difficult to achieve with a system like the Underground that has grown over so many years, or with buses driven by one man. It can be done but it takes time and investment. So what can be done in the mean time to reduce lost revenue?

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