Citroen Diesel Range Tip-ons

Adrian Morrish and Ivan Palmer

1992 campaign to generate information pack requests for Citroen diesel range. Direct response advertising in Diesel Car Magazine, 4 insertions (one for each model).
Agency: MHA Direct AdvertisingAuthors: Adrian Morrish and Ivan Palmer

Citron Diesel Range Tip-ons

INTRODUCTION

Citron diesel press advertising campaign

In order to promote the Citron diesel car range, MHA Direct Advertising developed a series of 'double duty' tip-on press advertisements, proving that it is possible to produce high-quality 'image' advertising that includes a powerful and dominant mechanism.

The aim of the campaign was to generate information pack requests for the AX, ZX and XM models and test drives for the Citron BX.

A strategically planned series of four tip-on/double-page spread (DPS) ads was placed in...

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