Agency: J Walter Thompson | Author: Mary Stow, Paul Baker and Terry Prue |
Andrex: Sold on a Pup
INTRODUCTION
If a league table of Great British brands were to be compiled, Andrex would be there in the premier division, richly deserving its status as a 'superbrand'. However it must be said that intuitively it is strange that a brand of toilet paper should be in a position to achieve this accolade. The esteem in which this brand is held by consumers does not seem to fit with the esteem of the...