The BMA's Anti-NHS Reform Campaign: How to Change a Government's Mind

The British Medical Association's 1989-90 campaign against aspects of the Government's bill to reform the National Health Service.
Agency: Abbott Mead Vickers BBDOAuthor: Peter Field

The BMA's Anti-NHS Reform Campaign

How to Change a Government's Mind

INTRODUCTION

This paper will attempt to show that the British Medical Association's campaign against the government's bill to reform the NHS – The National Health Service and Community Care Bill – was instrumental in securing amendments both to the measures and the method of the implementation of the Bill. At the time of writing (May 1990) the final form of legislation was still undecided, but this paper will outline the progress that had already been made in amending...

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