Anchor Aerosol Cream: How Advertising 'Moo-ved' the Brand Forward

Anchor Aerosol Cream was launched in 1982 to help counter the effect of the EEC quota restrictions recently imposed on New Zealand.
Agency: Saatchi & SaatchiAuthors: Jo Marlow and Colette Cassidy

Anchor Aerosol Cream: How Advertising 'Moo-ved' the Brand Forward

SUMMARY

In the early 1980s, Anchor Foods Ltd, the sales and marketing arm of the New Zealand Dairy Board in the UK, was being affected by reductions in the New Zealand import quotas of both butter and cheese. As a result, Anchor was actively seeking appropriate new products to launch under the Anchor brand in order to address the volume and profit shortfall arising from this quota reduction. In 1982, following concept and consumer research, Anchor successfully...

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