Lada Cars - Moving Metal

Joanne Fisher

March 1990 tactical campaign for Lada, to stimulate immediate sales and staunch downturn, due to recession, of previous 2 years.
Agency: Graham Poulter AdvertisingAuthor: Joanne Fisher

Lada Cars - Moving Metal

Lada, the tenth largest importer of cars into the UK has, in 13 of the 16 years of its operation in the UK, improved significantly on its previous years' sales performance.

In 1989 it sold 28,061 cars. Although it was the 14th best-selling marque - outselling 23 other marques, its performance for the year was 8% down on that of 1988, its market share decreased from 1.39 to 1.22% and there was a shortfall in sales compared to its 1989 target of 30,000 units....

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