DHSS/COI AIDS: Public Education 1986-88

S J B Ring

Two campaigns 1986-88 to educate the public on the dangers of AIDS: the general multi-media campaign `Don't Die of Ignorance', 1986-7, followed by a much more tightly targeted campaign focused on intravenous drug users.
Agency: TBWAAuthor: S J B Ring

DHSS/COI AIDS: Public Education 1986-88

SUMMARY

AIDS has crystallised into one of the most important health issues currently facing the world community. With an estimated (World Health Authority) five to ten million HIV positive worldwide, and the prospect of either a vaccine or a cure still some years away, western governments have turned to public education as the best tool to limit the spread of the virus.

In the UK, in circumstances of considerable public ignorance, the Department of Health and Social Security embarked (through the COI) upon such a...

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