Drinking and Driving Wrecks Lives: How Advertising Contributed to Social Change

1987 TV campaign (Department of Transport) to discourage drinking and driving. This Government advertising had run since 1976, but for two years (1985-6) had been off television.
Agency: Waldron Allen Henry & ThompsonAuthor: Lisa Morgan

Drinking and Driving Wrecks Lives

How Advertising Contributed to Social Change

 

Most advertising campaigns exhort people to do something – usually to buy a product. This is an account of the success of an advertising campaign which seeks to do just the opposite – stop people doing something; namely drinking over the limit and driving.

This paper will show that claimed behaviour and attitudes to driving after drinking have changed markedly during the latest campaign.

It will also demonstrate that the advertising alone was a significant...

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