Agency: Waldron Allen Henry & Thompson | Author: Lisa Morgan |
Drinking and Driving Wrecks Lives
How Advertising Contributed to Social Change
Most advertising campaigns exhort people to do something usually to buy a product. This is an account of the success of an advertising campaign which seeks to do just the opposite stop people doing something; namely drinking over the limit and driving.
This paper will show that claimed behaviour and attitudes to driving after drinking have changed markedly during the latest campaign.
It will also demonstrate that the advertising alone was a significant...