Agency: McCann Erickson | Author: Mike Pickering |
Birmingham Executive Airways: The New Routes that Helped a Business Airline Take Off
INTRODUCTION
Birmingham Executive Airways (BEA) offers a unique package of services for business travellers to Europe and Scandinavia flying direct from Birmingham International Airport using 12- and 24-seat aircraft. Its standards of comfort and convenience cannot be bettered.
In view of the type of service and travel offered, the target audience and catchment area could be closely defined.
Of course, competition from national airlines on some of their routes is intense. To combat this competition, two objectives...