Chessington World of Adventures: How BBDO and Chessington Make a World of a Difference

Debbie Garvey

Launch of new `themed leisure park' at Chessington (formerly Chessington Zoo), 1987. Opening was delayed by the rebuilding, so urgent need to stimulate business in last 4 months of the year.
Agency: BBDOAuthor: Debbie Garvey

How BBDO & Chessington Make a World of a Difference

INTRODUCTION

This case history sets out to describe how BBDO worked with Chessington World of Adventures in the successful launch of its themed leisure park at Chessington, Surrey. It will show how the advertising helped increase gate admissions by 59% over the previous year thereby placing Chessington World of Adventures in the top 20 paid-for tourist attractions in Britain for the first time in its history (source: British Tourist Authority).

BACKGROUND

There has been a zoo at Chessington since 1931. In 1978...

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