Agency: Bartle Bogle Hegarty | Author: Hilary Woods |
Phileas Fogg: A First Class Story
INTRODUCTION
This is the story of four brave men who took on the giants. They started a company and invented a brand. They challenged a multi-million pound market dominated by three manufacturers who, between them, supplied more than three-quarters of the branded and own-label volume. They created a unique product which fought for ground in a market that was becoming increasingly undifferentiated and unbranded.
This is the story of how marketing and advertising worked hand in glove to establish a profitable niche for the...