Agency: McCormick Publicis | Author: Ian Sippitt |
Boots Medicines
McCormick Publicis began developing advertising for Boots Medicines in 1984. However, three years on, it was felt that the time had come from a reappraisal.
The market for 'Over The Counter' medicines is a huge and highly competitive one, being worth approximately 620 million in 1986. The growing interest in self-medication together with the Government's support of this trend suggested that prospects for overall market growth were good.
The prime task for the advertising was to provide Boots Medicines with the authority and credentials to be able to...