The GLC's Anti 'Paving Bill' Campaign

Denis Robb

A GLC advertising campaign which aimed to counter the Government's Local Government (Interim Provisions) Bill; this became known as the Paving Bill, because it paved the way for abolition of the GLC by cancelling the GLC elections due to take place in May 1985.
Agency: Boase Massimi Pollitt PartnershipAuthor: Denis Robb

The GLC's anti 'Paving Bill' campaign:

Advancing the science of political issue advertising

INTRODUCTION

This paper seeks to demonstrate the effectiveness of a GLC advertising campaign which aimed to counter the government's Local Government (Interim Provisions) Bill. The Bill became known as the 'Paving Bill' because it 'paved' the way for abolition of the GLC by cancelling the GLC elections scheduled to take place in May 1985, provided that the main abolition legislation had by that time passed into law. The Bill sought to place control of the GLC in...

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