Virgin Atlantic: We Cut Fares not Corners

1985 campaign to promote Virgin Atlantic, based on superior service and innovation. Need to overcome prejudice against the company.
Agency: Still Price Court Twivy D'SouzaAuthor: Paul Twivy

Virgin: We Cut Fares not Corners

BUSINESS BACKGROUND

The desire to improve

In the course of our everyday lives, many of us notice poor or badly designed goods and services. Whether it's child-proof bottle caps that are also adult-proof, or petrol pumps that always go 1p over the required amount.

Few of us have the drive, the vision or indeed the capital investment to do anything about even such trivial irritations. Even fewer people would ever tackle as major an 'irritation' as the expense and discomfort of long-haul...

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