Agency: Saatchi & Saatchi Compton | Authors: Linda Topham and David Downing |
Country Manor: The Most Successful Brand You've Never Heard of
INTRODUCTION
Country Manor was launched in 1980 and has since become a leading brand operating on the periphery of the table wine market. Very little has been published about the success of Country Manor, but it is a brand which continues to demonstrate yearly volume increases of over 50 per cent, and a proven track record of responsiveness to advertising. It is this last point for which we hope to provide proof in this document.
This...