Sapur: A Breakthrough in Carpet Cleaning

1986 launch of a new powder carpet cleaner. Claim based on a new formulation: demonstrated on TV (national), with poster support (in London only), coinciding with the main spring-cleaning time.
Agency: McCann EricksonAuthor: Annie Irwin-Brawn

Sapur – A breakthrough in carpet cleaning

THE HENKEL GROUP OF COMPANIES

The Henkel Group, based in West Germany, is a worldwide chemical company operating in 45 countries with a turnover in excess of DM9 billion. Henkel owns such famous brand names as Persil (excluding UK and France), the Fa range of toiletries, Pritt Stick and Solvite and many many more throughout Europe. The companies' businesses cover institutional hygiene and industrial cleaning products, adhesives, cosmetics, toiletries, detergents, household cleaners and chemical products.

Henkel chemicals has been trading in the UK since 1970...

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