Presto: The Advertising Effectiveness of Different Media

Late 1982 relaunch of `Red Dot' advertising and marketing campaign for Presto (part of Argyll Stores), which branded low prices.
Agency: Boase Massimi Pollitt PartnershipAuthor: Steve Harrison

Presto – the advertising effectiveness of different media

INTRODUCTION

The following case history departs slightly from the subject matter of those submitted for the 1980 and 1982 IPA awards. This case history is concerned not just with the proven effectiveness of a specific advertising campaign for Presto Foodmarkets, but also with the detection of differential effectiveness in different media. Furthermore, in the attempt to understand the underlying causes, some comprehension may be gained of why different media work in different ways. This case history is thus more concerned with media...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands