Agency: Everetts | Author: Laurence Hagan |
Defence Proves the Best Form of Attack for Cuprinol
THE MARKET BACKGROUND
The product and the company
Seventy-five years ago, a Dane called OP Christensen discovered that by dissolving copper salts in a spirit solvent he could make a preservative which was insoluble in water. He sold it originally in Scandinavia to protect fishing nets. This original product was first marketed in Britain 50 years ago as a wood preservative under the name 'Cuprinol', and rapidly became the dominant brand in the market. Further technical development by the Cuprinol company led to...