Agency: Aspect Advertising | Author: Dan O'Donoghue |
New Man clothes: Creating a position
New Man is the brand name of clothing manufactured by Jacques Jaunet in France. In the French casual clothing market it is the number two brand with a world turnover of over 400 million but, in the UK, New Man has a tiny share of the market.
The clothing range consists mainly of cord and velvet jeans plus shirts and jackets.
ADVERTISING STRATEGY
The objectives of the advertisingwere:
- To increase awareness of the brand and justify the price ...