The Qualcast Concorde

Jeffrey Meers and Marie Stella-Ray

By 1979, Qualcast, who had dominated the `light mains electrical' sector of the lawnmower market with their small electric cylinder mower, the Qualcast Concorde, were suffering decline, especially from competition of the Flymo hover mower.
Agency: WCRSAuthors: Jeffrey Meers and Marie Stella-Ray

The Qualcast Concorde

INTRODUCTION

Birmid Qualcast has traditionally dominated the UK lawnmower market with its cylinder machines.

For many years technology changed little, allowing Qualcast to refine its production skills as well as the quality of its mowers, becoming a very efficient cylinder mower producer.

But the development of the hover rotary mower was to become a major marketing innovation.In the mid-1960s, Flymo, with 15 years of patent protection ahead of it, introduced its revolutionary rotary grass cutting hover mower.

The first of these machines were...

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