Agency: Benton & Bowles | Authors: Hilary Rose, Mike Stefan and Carol Reay |
Shake n' Vac: a New Product Launch
BACKGROUND
During the course of 1979, Johnson Wax Ltd developed a product that was entirely new to the UK market - a carpet and room freshener.
In essence, the product is a powder which is sprinkled on to the carpet prior to vacuuming. The powder deodorises the carpet, overcoming odour sources within the carpet, giving both the carpet and the room a pleasant smell. Vacuuming then removes all the white powder that is visible, leaving a fresh, clean...