Ellerman Sunflight 1980 Summer Holiday Programme

Steve Earl

1980 advertising for a summer holiday programme. Previous share was small and appealing to only a limited sector of market, also slightly overpriced.
Agency: Grey AdvertisingAuthor: Steve Early

Ellerman Sunflight 1980 Summer Package Tour: Holiday Programme

INTRODUCTION AND SCOPE OF PRESENTATION

Ellerman Sunflight (ES) is the largest inclusive holidays division of Ellerman Travel & Leisure (ETL). Based in Scotland, ETL participates in the total travel market and offers inclusive holidays (summer and winter) under the Ellerman Sunflight banner as well as operating a fleet of coaches on British tours and continental coach holidays, Ellerman hotels, wholesaling cruises, and overseas travel interests in Canada and Spain. The company also has an expanding travel agency business - Ellerman Travel.

This case...

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